BIG REMINDER
Comics ship a day late this week do to the fact Diamond and UPS don’t work on Memorial Day.
But I do. Hard at work on the May Order, which is/was due today. The reason I mention this is that the new previews book is in on Thursday and I sometimes get people mentioning the cool thing we had one time or another or if we could ever get that one crazy thing in for the whatever… the rambling I’m trying to make sound like some form of sense, is that you all should look threw previews. You would be surprised at what you might find. I can order nearly everything that is listed in that telephone book like tome. It makes me happy when people get weird shit they really like. See, it’s all about me making people happy.
Now, happy is not what Marvel has made me lately. Their printing numbers and “sell-outs” are starting to get irritating to say the least. Last week I mentioned I was mad at not being able to get more copies of Sky Doll or Invincible Iron Man in. I extend this to DC with Batman #767 (the start of the RIP storyline). I get it when you have one issue go nuts and you sell out. This is the case with Sky Doll. I didn’t have any idea it would do as well as it did, I’m guessing Marvel didn’t either.
This is not the same when it comes to starting a new series or storyline.
With Iron man, for an example, I tripled the orders of Invincible over the orders of Director of Shield for May. That’s a pretty big increase. I never guessed the movie would do as well as it did, the book sold out and I tried to reorder three days after it shipped. No go, there was nothing available from the distributor. Why?
That is my question, Why? Did they – the producers of the Iron Man film – Marvel, not have enough faith in their own movie or their own comic to print enough extra to last even a week?
Batman, sold out before it even shipped. I get that there will be reorders, but so many they don’t even make it to the ship date? Is there a reason you wouldn’t want to have that book around through out the duration of the storyline?
It must be because they know they get a certain bump up in sales on a second or third printing? If this is the case, what is the cost differential of just printing more in the first damn place?
Am I just a grouchy irritable retailer? Yes, but…
Why have we not seen a second print of Sky Doll then?
It’s my contention that the publisher should take the burden off of the retailer and make comics returnable if they want us to order more to start with. You may or may not know that I can NOT return my excess stock. Now you know why I have to keep my walls as close to one or none left over and why I’m always trying to get you to put books on your hold list.)
The new DC book Trinity is returnable at the cost of a 10% restocking fee for all returned copies and if we order over a certain amount. This is great and I upped my order over what I sold on Countdown 1 by 30%. They get more books on the shelf and I get to send them back if I don’t sell them. AWESOME.
It doesn’t change the fact that the publishers want a free ride (so to speak) by getting us to order with no guarantee of sales. Oh, and I have to wait three weeks for a second print (if at all as many Marvel books never go back to press) on books I could be selling right now.
So… there is my rant on the industry this week. I hope that explains some of the reasons I do certain things. If you ever have any questions about retailing, ask me.
