Two big irritations this week. Lets jump right into the first one.
Wolverine #73, not 72…
Right when I think I have seen the most stupid, most asinine, most disrespectful thing in comics, Marvel does something worse. It was announced last week that Wolverine #73 will ship before issue #72. I can not remember this ever happening before. Issues have shipped on the same day. Storylines have been paused and restarted. (Though most of this is all with in the last few years, hmmm, maybe golden age of comics should be re-named age of on time publishing.)
I understand some degree of lateness, I do. I know that things happen and that no one working in comics is a machine; they are human and shit happens. However, Marvel continues to make a mockery of the industry by doing things like releasing books out of order.
If Steve McNiven can’t keep a deadline, why is he put back into that… oh, right, sales. Thanks Marvel, we know you care not for the consumer, but for money alone.
Here is what Diamond said (because Marvel is to much of a chicken to actually have direct relations with their retailers.):
In order to better support retailers in their quest to translate interest in X-Men Origins: Wolverine into sales for this title, Marvel will release Wolverine #73 before Wolverine #72, the continuation of Mark Millar and Steve McNiven’s “Old Man Logan” storyline. Issue #73 will arrive on May 13, while issue #72 will go on sale May 20.
This is done because issue #73 from writers Jason Aaron & Daniel Way and artists Adam Kubert & Tommy Lee Edwards features the start of two two-part stories focusing on the character, thus providing the perfect jumping on point for new readers the Wolverine film could help produce.
The “Old Man Logan” storyline continuing in May 20’s Wolverine #72 will now conclude in a Giant Size Old Man Logan special, which was announced at this year’s New York ComicCon.
…You can use your imagination to get a guess on the profanity I was spewing after reading that. Notice the fact they were doing this for our and your benefit. Nice and classy.
Since the one thing no one will ever do with this is apologize, I will. I understand and if you don’t want it, you don’t have to buy it from me. I, most certainly understand. I just wish the companies that control this industry would, but that really would be asking to much.
Lots of Deals and stuff this weekend…
We are having a couple sales this week.
Over the course of the long hard winter, we have built up stocks of extra trades that for one reason or another have not sold and are now being discounted to sell. There will be at least one full long box of trades discounted at least 50% and some 70%. All will be marked at what the new cost will be. If they are not marked, they will be 20% off.
All 50 cent comics will have a one day blow out on Saturday at 25 cents.
Any books in our back issue boxes will be 50% off.
No discount on bundled comics as they are all ready super cheap, but a lot of new stuff has been added over the last two weeks that you might want to check out.
Not so Free, Comic Book Day…
You might say, “oh, good the above deals are to celebrate Free Comic Day” and I would say back, “no, they are to get rid of inventory and make a little bit of cash too.” We do not support “Free” Comic Book Day though I will have some of the books that are being given away on that day available for you if you stop in on Saturday or Sunday.
There is a Wolverine and an Avengers book as well as a Blackest Night prelude that has all new material in it. However, unlike years past quantities are limited.
Here’s the deal. Free Comic Book Day is NOT Free for us. The publishers discount these books drastically, yes, but they do nothing for a loss, NOTHING! This is Diamond’s (the distributor of the published books) little baby and though I do not know what they make off them, and I’m sure it is very little, it would not be done if it was for a loss. The one thing I would not call any corporation in America would be benevolent.
So, the publishers and distributor charges us to buy them; most in the 18 to 25 cents per issue range. You might say, “you cheap bastard, this is for the love of comics, give a little.” My response back would go something like this, “run your own business and see how much $500 in “FREE” comic books gets you.” And what do you do with the leftovers? And what do you make off of $500 in repeat free business to warrant the expense of the NOT free comics?
I love the idea. I really do. I like the idea of celebrating comics on one specific day of the year. I love comics and I want to get new people to read them. Obviously this is the case or I would never have opened a shop like I did where one of the goals in it is to expose new people to comic culture, but “free” comic book day does not do this and it does not work for the purposes it was once thought to.
I have tried every route designed. I have paid for advertising to bring people in on a day I am going to give them something for free and seen a good day because of it. Then factored in all the expenses of that day and the cost well exceeded the money made on that “good” day.
I’ve gone to a movie theatre and handed books out to movie patrons with coupons and seen next to no coupons return (make sure you factor in the cost of printing and time stapling said stupid coupons to NOT free books.) The problem with free comic book day is it costs a lot of money to make it work well.
Omaha’s Krypton Comics does it up big time. They have guests and lines to get in. They are also five times as big as us and have none of the same style of retailing we do, however, they can make it work and good for them (they are awesome guys by the way and you should stop in to their shop if you are in Omaha.) I’m just not willing to go in hawk to get a big promotion out of a day I can’t get behind.
And another thing, in this economy with a shop cemented in an industry that is just getting by (not failing mind you, but also not helping add to my swimming pool full of money) I can’t go blow a grand on a big promotion to give away “free” stuff.
We decided we would do some sales that happened to be at the same time as the books we put out (most being ones that help promote on going storylines) and keep the free comic books primarily to the customers and the kids, which is really what this should be about, but no one really brings that up and none of the “powers” that be fix it, because, frankly, they are benefiting (i.e. making money off of this) and so be it.
Maybe I’m getting even more bitter in an industry that does foster and grow bitterness like weeds grow in my back yard (and let me tell you there are a lot of weeds in my back yard!!) Brook would say this was I’m becoming more like shop owners of old or I’m just burning off my veneer of caring.
Man, I’m in such a mood after writing that… grrr.
I should quit while I’m ahead, but…
I really should talk about the end of Amazing Spider-man #592. If you bought it and read it, well, you know what I’m talking about. (I can’t spoil the specifics, just know it was… horrific.)
I shouldn’t even bring it up, but, I just can not, not talk about it. In regards to Spider-man as a character, I finally feel like Charlton Heston at the end of Planet of the Apes now. Crouched with my hands limp at my side, sort-of crying at the end of a once great character or comic as the destruction might be. “You Maniacs!!”
I think for the betterment of everyone, I’ll just call it quits this week and wish you all a grumpy and bitter happy “free” comic book day… now, I’m going to go use the harshest chemical mixture I can make to remove the last page of Amazing from my mind. Damn you Marvel, damn you all to hell!!