Day after the Super bowl and I feel pretty good, though maybe a little bit tired. What, you say, the Super bowl wasn’t yesterday!” Oh, but it was. The REAL Super bowl, The main event, the grand daddy… Wrestlemania!
Most of you know I am an old school wrestling fan and follow it fairly regularly and though a dead rodent could put together better plot lines most of the time, I still love my adult male soap operas with extra violence.
Every year a group of us gather and watch and drink and swear at the wrestling and have a great time. Last night was no different, except we got Ronnie to stick around and watch with us.
At first he said, “I’m only going to stick around for a match or two. I don’t really think I’ll enjoy it all that much.” It changed to “This is awesome” and he stuck around for the entire four hours.
So, why do I bring this up? Not because we might have gotten Ronnie hooked on wrestling like a kid on heroine, but because, wrestling is great and I so wanted to use this header:
To be the man, you have to beat the man?…
That is what Marvel needs to be saying to DC after the statement by Dan Didio last week that DC wants to be number one in total sales. The website Bleeding cool has the basic story (though it is more in regards to creators getting their portfolios to DC editors.) You can find it here: www.bleedingcool.com/2010/03/25/dc-comics-gunning-for-direct-market-top-spot/
I don’t understand this. It is such a childish fight that will only hurt the industry and their company in the end. It really reminds me of a pro-wrestling plotline. The bad guy comes out and goads the title holder into a fight he doesn’t want, cheats and takes the title away, only to eventually lose it back to the real champ at the Pay Per View.
DC has such a new emphasis on puffing and beating their chests like a shaved white gorilla (hmmm, look at that picture of Didio, is he the Ultra huminite?) to prove something to someone. They have nothing to prove and nowhere to go to prove it.
I say nothing to prove because, in this retailers opinion, Blackest Night just proved everything. They had a great event and one of the best crossovers (not saying a lot there) in a decade or longer. Why not build off of that, cautiously, and make less into more sales not just more comics, events and stories? You have a good thing going why ruin it by pumping more less quality into an industry with plenty of not good floating about already.

And that is the crux of why this is bad for DC, for you the reader and me, a retailer. For DC to top Marvel they need to publish A LOT more and/or sell A LOT more. They do this one of two ways, by publishing A LOT more books, probably in areas they can guarantee some sales (Batman, Superman, Batman, Justice League, Batman.) Problem is, as we are seeing with several side books coming from DC right now, so much of this is crap. Publishing more crap clogs the walls and diverts money away from the quality. People who only collect Batman will still get all the Batman books, but won’t try, say, the Justice League if they are having to buy now more Batman books. Do we need even more Batman? A better question would be do we need more JSA or Justice League or Green Arrow? NO! The second JSA book shows without question the unfortunate results of extending your line to far.
Crap doesn’t sell well, so, we still want to beat Marvel by publishing more… lets raise prices. Bad move. You have the “moral” high ground now by increasing your overall numbers without higher prices, so use it. Don’t raise your prices, raise your standards. Have more people read more for less. They will be happier and then possibly try more of your side projects if you give them a little at a time. Force feeding huge gulps only makes them and the retailer who is serving, choke.
The experiment with eight page back-up stories is a failure. No one wants eight pages of the lowest of D level characters who can’t sell their own books, don’t have anything to do with the main characters and the stories only exist to clog the book for an additional dollar. Why do more failure?
Thing is… There is an area of DC that doesn’t and has never taken this theory to hart, Vertigo. Smart comics, reasonable prices (by industry standards) at high production value in the art and writing areas. Vertigo tries to launch books with dollar teaser issues now, a fantastic idea to give people a taste and get them interested so they will come back for more. This has worked wonders on starting out new series for us. One dollar, I’ll try it. Three dollars, eh, I’ll buy some capes and cowls instead.
The sales, at least for us and for those who do read this stuff and comment on it, have begun to again move towards a growing dissatisfaction in mediocrity and a growth in sales of Vertigo, where nearly everything is higher in creativity, intelligence and overall quality. Vertigo publishes less, but makes us far more and creates happier customers. Wait! But this is within their own offices? Silly, stupid industry.
Didio, please, think this through. Learn from your own company and be the bigger man in the cage match. You don’t need to beat the marvelous man to be a better man for the all the industries sake.
My Nemesis… Nemesises?… Nemesiseeses?…
I say all of that about corporate comics and the games they play against each other and one of the bestselling books of the last week is a creator owned book called Nemesis.

I have stated before I am not a huge fan of Mark Miller’s writing. I feel most of it is devoid of overall story and designed principally only for shock sake and a chance to go overboard with gratuitous violence. Those are my opinions and not, obviously by looking at sales, what most people think. I am in the extremely small minority on his work, however, I do think Mark Miller is an interesting creator as a person and would LOVE to sit and have a beer or three with him and talk industry and characters. Miller is the biggest self promoter in the industry which works great for a book which is creator owned.
So, what did I think of Nemesis, I didn’t hate it and will actually read the second issue. This is a ringing endorsement from one who has only ever really liked one thing, the Wolverine story Enemy of the State, he has done. It may turn on me and I’ll end up not liking it at some point, but so far after only the first issue, I’m intrigued.
The plot is about this world’s only super villain. He targets a do gooder, police commissioner or cop and issues a statement telling them when they will die. Then goes about making good on that threat. He has now decided to targeted the hero super cop of Washington DC this time and after only a single issue, we know the book will be one of the most violent reads of the year.
There are a few copies left (out of a large order we had shipped only last Wednesday.) If you miss these, let someone know and we’ll get you a second print when they ship in a few weeks.
Blackest Night Sale Continues…
One more week of our Blackest Night Sale. Get 25% off all BN titles except GL #52, GLC #46 and BN #8. Power Rings (except Green) are on sale for only a single dollar and we will be getting in more Black Rings this week and selling them for only a buck as well!
Molly Free is Awesome!
Ronnie’s wife Molly is a great mom, a wonderful artist and a hell of a tattooist. She now has a snazzy new website to feature her work. Check it out at mollyfree.wordpress.com/ and if you are looking to get a tattoo any time soon, you might consider Molly. She is now working with Sheri, who if you know Des Moines tattooing, you know her work. Check out her work and send her an e-mail.
After ripping on the industry I should take a minute and actually give a little praise. It is easy to say the Blackest Night crossover has been the most successful one our shop has ever seen. This is made mostly possible by you the reader letting us know what you wanted and DC keeping stuff in stock for reorders (a serious problem with Marvel) and offering different related promotions, discounts and variant cover offers.


